As a visionary entrepreneur, you have big dreams and goals for your business. But balancing these aspirations with day-to-day operational tasks can be challenging.
The solution? Finding the right Chief Operating Officer (COO) to help turn your vision into reality. Today is all about delving deeper into the critical role of a COO to achieve business success. We will look under the hood of the match-making strategies we use here at Operation Verve, and discuss the importance of a strong working relationship between the visionary entrepreneur and COO.

“Vision without execution is just hallucination.” — Henry Ford
The Power of a Competent COO
A COO is responsible for managing the daily operations of your business, ensuring that everything runs smoothly and seamlessly. They are your right-hand man (or woman) in translating your BHAG vision into real action steps your team can implement. By handling the practical, operational aspects of your business, the COO frees you up to focus on your core passions and strengths – growing the business, expanding your impact, and increasing your profit. This not only increases the chances of success for your business but also helps you maintain your enthusiasm and motivation as an entrepreneur.
In the words of management guru Peter Drucker, “Do what you do best and outsource the rest.”
The Recruitment Process: Finding the Right Fit
A COO is responsible for managing the daily operations of your business, ensuring that everything runs smoothly and seamlessly. They are your right-hand man (or woman) in translating your BHAG vision into real action steps your team can implement. By handling the practical, operational aspects of your business, the COO frees you up to focus on your core passions and strengths – growing the business, expanding your impact, and increasing your profit. This not only increases the chances of success for your business but also helps you maintain your enthusiasm and motivation as an entrepreneur.
In the words of management guru Peter Drucker, “Do what you do best and outsource the rest.”
The Recruitment Process: Finding the Right Fit
To find the perfect COO for your business, it’s important to consider more than just their qualifications and experience. Focus on finding that “magic fit” person who understands the ‘why’ behind your business, and who embraces the ‘how’ to achieve your big vision.
Gino Wickman tells us this is not as easy as it seems. He calls the COO an “Integrator” because they are the C-suite member of the team who brings all the elements of the business together like the conductor of an orchestra. He says finding an Integrator is tricky enough when there’s only one for every 10 Visionaries out there. But the real challenge “is finding someone with the right skill set, the right personality, and the right fit for your company’s culture.” Integrators are usually the organised, detail-oriented type, focused on getting things done, while Visionaries are all about big ideas, high energy, and thinking outside the box.
So, even if you do find an Integrator, it’s not just about their skills—it’s about making sure they click with your team and understand how your business works. They’ve got to complement the Visionary’s way of thinking and help bring the ideas to life without too much friction. It’s all about finding that balance to make sure everyone works well together and the business keeps moving forward smoothly.
Verve’s match-making strategies address these factors. Our approach involves assessing compatibility with the company culture, mission, and vision. Aligning the COO’s values and motivations with those of your organisation ensures everyone is set up for success right from the word Go!
Onboarding: Crafting a Strong Partnership
A strong collaborative relationship between you and your COO is crucial for achieving the wins you’re after. Like a courtship, the onboarding process is the perfect time to set expectations and to create the foundation for a strong partnership. Make sure to provide your COO with a comprehensive tour and guide of your business, discussing your expectations and insights into your industry. By being fully transparent and establishing an open, honest dialogue, you pave the way for a fruitful collaboration that will hold you in good stead over the long term. This is how you and your COO will deliver a string of tangible results.
Tackling Resistance to Change
Once the hiring process is complete, trust and communication become vital in working effectively with your COO. Embrace delegation, detach yourself from the responsibilities you hired your COO for, and be open-minded about their ideas and strategies. Frequently discussing the big-picture vision you have for your company, setting clear expectations, and providing honest, direct feedback are key elements in maintaining a great working relationship. Remember that your COO is your partner in achieving your business’s goals, and working in tandem is the name of the game.
Measuring Impact: Aligning Goals, Tracking Results
A successful working relationship between a visionary entrepreneur and a COO should yield tangible, measurable results. Regularly review your COO’s performance, ensuring that daily operations and business outcomes remain aligned with the company’s goals and objectives… Better yet, make sure they are reporting their results to you so you keep your finger on the pulse of their outcomes without getting bogged down in all the detail they thrive on. Celebrate accomplishments, address challenges, and keep refining strategies as necessary to ensure you both keep pushing your business in the direction you want it to go.
Finding your perfect COO can be a game-changer for your business. By working in tandem with a strong COO, you can turn your dreams into action while focusing on your core passions. Apply the right recruitment strategies, ensure you establish and nurture trust throughout your collaboration, and actively work together to achieve your company’s goals.