How To Protect Your Greatest Business Assets


Protecting your business assets is important any time. But when a global crisis puts your business under more pressure than ever before, it becomes essential to fortify your position and preserve your core assets. The COVID-19 pandemic has created massive disruption. As a result many of your expectations might look different, for today and into the future.. 


Only 40% of businesses at this time are profitable which means that over half are really struggling to hang in there. In March, 90% of owners thought things would return to normal within three months. But when that same survey was conducted again in June only 56% of respondents believed they were going to be able to return to business as usual in the next quarter. 

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“Good things happen when you set your priorities straight” Scott Caan

If you’re feeling uncertain about what the future holds, and your prospects look bleak, it’s vital that you take care of the business assets that you can control. Invest in consolidating your business foundations to create stability in the face of uncertain times. There are three key business assets that you can protect now to maintain solid foundations.



It’s easy to think your customers are the most important people in your business, but I’d like you to think again. Your employees will be the ones to keep the cogs of your business turning into recovery. With their help, you will be able to create the massive turnaround you need in your business in these coming months. Caring for your staff is a key aspect of protecting your business assets.


Current studies show that when your staff are satisfied with your business response to the global pandemic they are four times more likely to remain engaged with your company, and six times more likely to report a positive state of well being. Looking after your team is about celebrating your staff, maintaining connection, and offering strong leadership with a clear focus on long term success. When you provide certainty in uncertain times, your employees will have reason to invest new commitment to your business future. 



It almost goes without saying that when you pour love on your clients you are protecting your business assets. They need to feel the love! Of course, they’re valuable because they provide all essential revenue. However, their value doesn’t end with cash flow. Happy clients will give back to your business in spades through repeat business, testimonials, feedback for improvement, and referrals to snowball business growth. 


Service means everything in business. 80% of people claim that they’ll quit doing business with a company altogether if they have a poor service experience. Go out of your way to meet your clients where they’re at right now. Offer services and packages that provide genuine solutions for their challenges, and provide these in ways that are easy for them to access. Getting these business basics right is essential for your survival, because your clients need real value in exchange for the money that you need to keep your business going. 



My advice to you is to do everything you can to become your suppliers’ favorite! Be so pleasant to deal with, so prompt with payment, and so thoughtful as a person that they genuinely enjoy serving you. This makes for a much more pleasant experience, but it also holds you in good stead when you need to call in favours.


Suppliers are under pressure on every front, at the moment. The COVID-19 pandemic has brought with it longer payment periods,  reduced supplier orders, and delays with shipment and delivery. The last thing that your suppliers need is a difficult customer to deal with. Become their favorite. Have friendly conversations on the phone or send them nice little emails. Do everything you can to connect with the humans on the other side of the supplier equation, and it will come back in turn in favors and special treatment that you could really do with right now.

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If this article has struck a chord with you, please go right ahead and message me. I would love to hear more about what you do, and how I might be able to help you transform your business into the Freedom Machine you have wanted all along. Let’s establish a proven system in your business to create team certainty and sustainable expansion which open pathways to the lifestyle choices you’ve worked so hard for. No matter where you are, I am only a message away.

Contact me directly HERE

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